Online food shopping has become huge in the past few years with a few key players emerging in the market including Eat Now, MenuLog and Delivery Hero.
The importance of this emerging market has been amplified in recent weeks with news that investment giant, Rocket Internet, has taken a 30% stake in Delivery Hero.
Rocket Internet is based in Berlin and some significant investments made by the company in recent years includes The Iconic and HelloFresh.
Rocket now has food delivery businesses in over 35 countries around the world.
Rocket has now gone through a consolidation process of it’s food delivery options and now has offers over 140,000 restaurant options across 64 markets around the world. The estimate that they do over 78 million orders per month.
Rocket Internet is well known for it’s strategy of duplicating successful business models and then increasing their value before selling them off at a later stage.